THE MANAGEMENT OF COMMUNICATION AND COMMERCIAL PRACTICE IN THE VIENNESE CLASSICAL ERA

Abstract

The historical models that have understood and approached the consumption demand of the time are valuable assets for present-day music careers. The confrontation of celebrities in the history of music with the real world to which they had to adapt is an aspect that can motivate the paradigm towards contemporary issues. Important moments in music history have been marked by the dependence of consumption, when exceptional musicians have met human challenges that made them act on the same line with the public's consciousness, to enjoy, to be remembered and to earn their living from a needful creative work. In the age we live, the connections between the audience profile, its consumption needs and the cultural music field are not so much analyzed. Contemporary music today is more and more abstract and comes in opposition to that which our forerunners have proven, instead of getting closer to public actual composer continue to be hypersavant, using exclusive algorithms that will not lead to a successful prognostic in future.