Notes on the Theatrical Offer in Contemporary Romania
DOI:
https://doi.org/10.24193/subbdrama.2017.1.07Keywords:
arts marketing, offer and demand, theatre repertory, Romanian Theatre, cultural policyAbstract
This paper is a note on the theatrical offer in Romania and it seeks to lay emphasis on some of the elements that are essential to the understanding of theatrical marketing in this geographic area. The focus is on the understanding and the definition of the theatrical product and on repertory construction. Furthermore, the article includes a series of economic analyses conducted in order to complete the theoretical examination, as well as case studies material to our research topic.References
Bernstein, Joanne Scheff. Arts marketing insights: the dynamics of building and retaining performing arts audiences. San Francisco: John Wiley & Sons Inc, 2007.
Blythe, Jim. Esențialul în marketing [Essentials of Marketing]. Bucharest: Rentrop & Straton, 2005.
Bourdieu, Pierre. Economia Bunurilor Simbolice [The Market of Symbolic Goods]. Bucharest: Meridiane, 1986.
Popescu, Cristian Theodor. Surplus de Oameni, Surplus de Idei [Too Many People, too Many Ideas]. Cluj-Napoca: Eikon, 2012.
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Published
2017-03-17
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TĂTAR VÎSTRAŞ, I. (2017). Notes on the Theatrical Offer in Contemporary Romania. Studia Universitatis Babeș-Bolyai Dramatica, 62(1), 81–94. https://doi.org/10.24193/subbdrama.2017.1.07
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