HISTORICAL DUALITIES IN THE CRYSTALLIZATION OF MUSIC MANAGEMENT HISTORY
DOI:
https://doi.org/10.24193/subbmusica.2025.spiss4.13Keywords:
artistic management history, elite versus mass, managerial dualityAbstract
The topic of the oscillation between elite and community, education and entertainment, tradition and innovation has always been regarded as a point of tension in constructing managerial strategies in artistic contexts. Our analysis pursues the historical evolution of music administration, from the ancient rudimentary forms to the aristocratic patronage and the emergence of the entrepreneur-artist, in order to highlight the ways in which managerial practices have maintained a close relationship with the social, economic, and cultural dynamics of the various historical periods. We have undertaken to offer a theoretical framework in order to understand the phenomenon of the dichotomy between “high niche art” and “commercial mass art”, as well as to find arguments validated by history for the construction of contemporary management strategies. The study relies on historical analyses completed by the documentary interpretation of a range of important artistic events and phenomena from various periods. It is a diachronic type of research, which we have structured according to successive stages, in order to capture the manner in which this “managerial duality” has developed and to understand its impact on the organization of the artistic phenomenon throughout history.
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