Volume 69, No. 1, 2024

STUDIA UBB NEGOTIA, Volume 69 (LXIX), No. 1, March 2024

Volume 69, No. 1, March 2024, ISSUE DOI: 10.24193/subbnegotia.2024.1

DOI: https://doi.org/10.24193/subbnegotia.2024.1

Published: 2024-03-29

Full Issue

pdf

Articles

Digital Currencies: Is Africa Ready?

Favourate Y. MPOFU

7-38
- pdf
A Review of Generations X and Y’ Work Values and Attitudes Across North America and Europe

Adina Letiția NEGRUȘA

39-54
- pdf
Pets In Advertising or How to Influence Consumers?

Erika KULCSÁR, Anikó HARMATI

55-68
- pdf
The Science Fiction of the Past, the Reality of the Present – Smart Cities

Komalpreet KAUR, Ioana Isabel BUȘA, Lavinia Denisa CUC

69-84
- pdf