OH-MY-GOD, HOW IS THIS? OR WHAT MAKES A SONG POPULAR?

Erika KULCSÁR; Henrietta SÁNDOR

doi:10.24193/subbnegotia.2025.1.03

Authors

Erika KULCSÁR Lecturer dr., Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania, e-mail: erika.kulcsar@ubbcluj.ro https://orcid.org/0000-0002-4295-0931
Henrietta SÁNDOR Bachelor of Economics, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania, e-mail: henrietta.sandor@stud.ubbcluj.ro

DOI:

https://doi.org/10.24193/subbnegotia.2025.1.03

Keywords:

music, consumer behaviour, attitude, positive aspects

Abstract

Article History: Received: 23 September 2024; Reviewed: 19 December 2024;
Accepted: 27 January 2025; Available online: 26 March 2025.

The role of music in the history of mankind is indisputable, not only as a means of communication, but also as an added value that cannot be reproduced, because music, by its very nature, defines the present moment in an addictive way, depending on the events experienced. The diversity of musical styles and their chameleonic nature is also a major factor in the fragmentation of the consumption of musical products. However, in the music industry, there has recently been a growing trend towards intergenerational collaborations in order to reach a larger segment. One only has to think of the remix of Elton John and Dua Lipa’s song Cold heart, which has achieved outstanding results worldwide[1]. The present study is based on the ValMar ft. Szikora Robi’s song Úristen [Oh-My-God], in order to identify the criteria that determine the opinion of the target segment and consequently their expectations of a given song.

^[1] Daw (2021), https://www.billboard.com/culture/pride/elton-john-lockdown-sessions-album-announcement-9623292/

JEL classification: M31

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