SYMBOLIC GOODS IN ISRAELI POSTERS
DOI:
https://doi.org/10.24193/subbeph.2020.2.05Keywords:
Symbolic Goods, Posters, Marketing, Ideology, Zionist Movement, Israel.Abstract
This article deals with symbolic goods in posters in Israel from the period before the establishment of the state to the present day. The poster and the symbolic goods that appear in it, serve as an agent of ideological companies. In this study, I will examine the nature of the relationship between the symbolic goods and the Zionist-Israeli ideology, by comparing the symbolic goods represented in them over time and space. The questions the research asks are: What are the contribution and importance of symbolic goods as an ideological tool in Israeli posters? Has the world of symbolic goods that served Zionist ideology origin or been borrowed from other ideologies? The methodology is Qualitative research by: study case, Visual – genealogical. The conclusions of the study indicate the importance of the symbolic goods in the foundation of the State of Israel by posters and other media. The symbolic goods that characterize the posters in Israel, consist in part of content related to Jewish tradition and religion (Bible stories and myths) and its other part is influenced by the symbolic goods appropriated from ideologies around the globe.References
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