BETWEEN SCIENCE POPULARIZATION AND MOTIVATIONAL INFOTAINMENT: VISUAL PRODUCTION, DISCURSIVE PATTERNS AND VIEWER PERCEPTION OF TED TALKS VIDEOS
Keywords:
visual production, discursive patterns, online videos, infotainment, science communication, computational linguisticsAbstract
This research tries to explore the popular TED talk video format by analysing the technical aspects of the visual production and discursive patterns in the verbal content in relation to the most popular ratings applied by the users. Our analysis shows how the visual production format uses direction and editing to convey information and emotion. The results also point towards an increasing trend favouring inspiring emotional human interest stories of personal experience, besides the informative academic treatment of science, technology or design.
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