HANI G, HAIDER SW, RAZA A, SILVA SC, DIAS JC. DIGITAL INFLUENCERS: CATALYSTS FOR CUSTOMER ENGAGEMENT AND PURCHASE INTENTION. Studia UBB Oeconomica [Internet]. 2024 Aug. 30 [cited 2025 Feb. 5];69(2):40-61. Available from: https://studia.reviste.ubbcluj.ro/index.php/subboeconomica/article/view/7568