HANI, Ghamama; HAIDER, Syed Waqar; RAZA, Aamir; SILVA, Susana C.; DIAS, Joana Carmo. DIGITAL INFLUENCERS: CATALYSTS FOR CUSTOMER ENGAGEMENT AND PURCHASE INTENTION. Studia Universitatis Babeș-Bolyai Oeconomica, [S. l.], v. 69, n. 2, p. 40–61, 2024. DOI: 10.2478/subboec-2024-0009. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subboeconomica/article/view/7568. Acesso em: 5 feb. 2025.