DOBBELSTEIN, Thomas; MASON, Roger B.; KAMWENDO, Andrew. CONSUMER PERCEPTIONS OF CRITICAL SUCCESS FACTORS FOR SMALL LOCAL CONSUMER BRANDS. Studia Universitatis Babeș-Bolyai Oeconomica, [S. l.], v. 65, n. 2, p. 65–89, 2020. DOI: 10.2478/subboec-2020-0010. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subboeconomica/article/view/2756. Acesso em: 5 feb. 2025.