MONTEIRO CASTANHEIRA, Bruna; SILVA, Susana Costa E; CARVALHO MARTINS, Carla. WHAT DO MANAGERS THINK ABOUT THE SUCCESS POTENTIAL OF CRM CAMPAIGNS?. Studia Universitatis Babeș-Bolyai Oeconomica, [S. l.], v. 64, n. 2, p. 33–52, 2019. DOI: 10.2478/subboec-2019-0008. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subboeconomica/article/view/2717. Acesso em: 22 apr. 2025.