BERECZKI, Alpár-Előd; ALT, Mónika-Anetta. MODELING THE IMPACT OF PERSONALIZED SOCIAL MEDIA ADVERTISEMENTS ON ONLINE IMPULSE BUYING INTENTION. Studia Universitatis Babeș-Bolyai Oeconomica , [S. l.], v. 70, n. 2, p. 38–64, 2025. DOI: 10.2478/subboec-2025-0009. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subboeconomica/article/view/10092. Acesso em: 23 mar. 2026.