1.
KULCSÁR E, FILIP BV. What Makes a Brand Successful? A Case-study of Musette Brand. Studia UBB Negotia [Internet]. 2024 Sep. 23 [cited 2025 Apr. 3];69(3):29-37. Available from: https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/7514