MASUKE, Reuben, et al. “BIG DATA ANALYTICS AND ITS INFLUENCE ON MANAGEMENT ACCOUNTING: EVIDENCE FROM SOUTHERN AFRICA”. Studia Universitatis Babeș-Bolyai Negotia, vol. 70, no. 1, Mar. 2025, pp. 7-26, doi:10.24193/subbnegotia.2025.1.01.