KULCSÁR, Erika, and Borostyán Viktória FILIP. “What Makes a Brand Successful? A Case-Study of Musette Brand”. Studia Universitatis Babeș-Bolyai Negotia, vol. 69, no. 3, Sept. 2024, pp. 29-37, doi:10.24193/subbnegotia.2024.3.02.