MOISESCU, Ovidiu I. “THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET”. Studia Universitatis Babeș-Bolyai Negotia, vol. 60, no. 2, June 2015, pp. 5-20, https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/5213.