KULCSÁR, Erika; SIMON, Zsuzsánna; TÖRÖK, Hunor. SENIORS IN ADVERTISING. Studia Universitatis Babeș-Bolyai Negotia, [S. l.], v. 71, n. 1, p. 21–38, 2026. DOI: 10.24193/subbnegotia.2026.1.02. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/9498. Acesso em: 31 mar. 2026.