KULCSÁR, Erika; FILIP, Borostyán Viktória. What Makes a Brand Successful? A Case-study of Musette Brand. Studia Universitatis Babeș-Bolyai Negotia, [S. l.], v. 69, n. 3, p. 29–37, 2024. DOI: 10.24193/subbnegotia.2024.3.02. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/7514. Acesso em: 3 apr. 2025.