LUPU, Maria-Magdalena. INTEGRATED COMMUNICATION - A MODERN MANAGERIAL INSTRUMENT USEFUL IN IMPROVING ORGANIZATIONAL SUCCESS. Studia Universitatis Babeș-Bolyai Negotia, [S. l.], v. 60, n. 3, p. 79–92, 2015. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/5224. Acesso em: 10 jan. 2025.