BEJAN, Brîndușa Mariana. THE ROLE OF SELF-ESTEEM IN THE BUYING DECISION PROCESS. A THEORETICAL APPROACH. Studia Universitatis Babeș-Bolyai Negotia, [S. l.], v. 68, n. 1, p. 67–80, 2023. DOI: 10.24193/subbnegotia.2023.1.04. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/5105. Acesso em: 10 jan. 2025.