TAJIRI, Fumiaki; DAMASCHIN, Ana; VLAD, Cristian; TOMOS, Tudor; STENROS, Anne. ENGINEERING COMMUNICATIONS AND CULTURAL SYMBOLS FOR CORPORATE REBRANDING – A CASE STUDY ON THE DEVELOPMENT OF THE “METLIFE WAY” IN JAPAN. Studia Universitatis Babeș-Bolyai Negotia, [S. l.], v. 64, n. 4, p. 27–49, 2019. DOI: 10.24193/subbnegotia.2019.4.02. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/2664. Acesso em: 10 jan. 2025.