KULCSÁR, Erika; CRENGANEȘ, Claudia-Izabela. THE END PRODUCT OF THE IMAGINE DRAGONS’ AND LADY GAGA’S MUSIC, OR THE NATURE OF MARKETING MIX IN THE MUSIC INDUSTRY. Studia Universitatis Babeș-Bolyai Negotia, [S. l.], v. 64, n. 3, p. 45–60, 2019. DOI: 10.24193/subbnegotia.2019.3.03. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/2659. Acesso em: 10 jan. 2025.