KULCSÁR, Erika; BALÁZS, Blanka; BADI, Norbert; BEDER, Csilla-Tima; OPRA, Ottilia; SZABÓ, Brigitta; SZABÓ, Nóra. STRENGTHS AND WEAKNESSES OF (INTER)NATIONAL BRANDS: IKEA, L’ORÉAL, STARBUCKS AND FORD, BASED ON THE OPINION OF CONSUMERS. Studia Universitatis Babeș-Bolyai Negotia, [S. l.], v. 65, n. 1, p. 69–94, 2020. DOI: 10.24193/subbnegotia.2020.1.04. Disponível em: https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/2500. Acesso em: 10 jan. 2025.