PUNYAPIROJE, Chompunuch. “EXAMINING MEDIA CONSUMPTION BEHAVIORS, KNOWLEDGE, AND OPINIONS TOWARD NATIVE ADVERTISING: A COMPARATIVE STUDY BETWEEN COMMUNICATION PROFESSIONALS AND CONSUMERS”. Studia Universitatis Babeș-Bolyai Ephemerides, vol. 65, no. 1, June 2020, pp. 85-104, doi:10.24193/subbeph.2020.1.05.