YING JIANG, SOCIAL MEDIA AND E-DIPLOMACY IN CHINA. SCRUTINIZING THE POWER OF WEIBO, NEW YORK: PALGRAVE MACMILLAN, DOI:10.1057/978-1-137-59358-0, 2017, 147 P.

Abstract

Once the advances in technology evolved into being recorded, and awareness regarding globalization processes strengthened, it became facile to observe the rhythm and the series of changes produced in societies, political systems or economic and cultural life, as well as the transversal effects that resurface. And unequivocally these effects become implied in most areas of activity. Thus, an example of this could be the appointment of the first Digital Ambassador, namely that of Denmark, “based out in Silicon Valley, in order to create a line of communication between the US tech companies and the Danish government”.

In short, the action of the Danish government does not entirely resemble e-governance, but rather devotes itself to an exponent of adaptability and the desire to assert, to abandon anonymity, while seeking visibility and digital success. On the other hand, it becomes a conclusive exponent of the importance of technology within a community. That is why nowadays the specialized literature extends, enhancing interdisciplinary vectors, as is natural, and focuses on those unconventional developments that were, at least in the past few decades, nonexistent.